search query: @freeterm Nature-based tourism / total: 5
reference: 4 / 5
| Author: | Akama, J. S. Kieti, D. M. |
| Title: | Measuring tourist satisfaction with Kenya's wildlife safari: a case study of Tsavo West National Park |
| Journal: | Tourism Management
2003 : FEB, VOL. 24:1, p. 73-81 |
| Index terms: | Tourism Kenya Consumer satisfaction Service quality Case studies |
| Freeterms: | Wildlife safari Nature-based tourism |
| Language: | eng |
| Abstract: | Over one million international tourists visit Kenya annually to take part in wildlife safari and other forms of nature-based tourism. However, in last years, there have been signs of poor performance, especially in the volume of international tourists visiting the national parks. The reasons include the presumed degradation and reduction of the quality of the wildlife parks' tourist product, a deteriorating security situation in the country and poor infrastructure. This study investigates one of these arguments using the case study of Tsavo West National Park. The SERVQUAL service quality attributes were used to measure the quality of services, and the overall visitor satisfaction with tourist product and services of the park. |
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