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| Author: | Krohn, F. Luo, X. Hsu, M.K. |
| Title: | Information privacy and online behaviors |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:4, p. 55-69 |
| Index terms: | Internet Marketing Consumer behaviour Information Privacy Electronic commerce |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This study explores several key potential influences of privacy concerns on consumersÂ’ attitudes toward websites. Using a sample of 221 subjects, it was found that privacy concerns could decrease the likelihood of purchasing online. This finding highlights the importance of privacy concerns and contributes to the understanding of Internet marketing. Thus, online marketers should be careful not to abuse (e.g. distribute it without permission) the personal information of consumers. In sum, it is advised that online marketers assure the public that consumer information will not be tracked and traded without the individual consumerÂ’s knowledge or consent. |
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