search query: @author Scheffman, D. T. / total: 5
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| Author: | Scheffman, D. T. |
| Title: | Antitrust Economics and Marketing |
| Journal: | Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 243-246 |
| Index terms: | ANTITRUST ECONOMICS MARKETING |
| Language: | eng |
| Abstract: | Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. By that definition, economics is the study of marketing. A close relationship exists between some of the issues addressed in marketing, microeconomics, and industrial organization economics. However, the emphases and often the approaches are markedly different. Marketing is about creating, maintaining, and shifting the demand curve. Its focus is the determination of the price on the demand curve and, in recent years, on the analysis of strategies by which disadvantaging rivals can shift one competitor's demand curve. |
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