search query: @author Jarvenpaa, S. L. / total: 5
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| Author: | Balasubramanian, S. Peterson, R. A. Jarvenpaa, S. L. |
| Title: | Exploring the Implications of M-Commerce for Markets and Marketing |
| Journal: | Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 348-361 |
| Index terms: | MARKETING MARKETS ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Business pundits have enthusiastically prognosticated about a seamless, mobile world where commerce occurs on an anywhere, anytime basis. This type of commerce has been referred to as mobile commerce or, more simply, m-commerce. However, there have been relatively few attempts to systematically explore the opportunities and challenges posed by m-commerce. This article investigates the implications of m-commerce for markets and marketing by means of a formal conceptualization of m-commerce, a space-time matrix that delineates the impact of mobile technologies, and a taxonomy of m-commerce applications. The objective of this article is to posit and clarify certain implications of mobile technologies in the context of mobile commerce, hereafter referred to as "m-commerce" for expository ease. |
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