search query: @author Fukukawa, K. / total: 5
reference: 5 / 5
« previous | next »
| Author: | Fukukawa, K. |
| Title: | Developing a Framework for Ethically Questionable Behavior in Consumption |
| Journal: | Journal of Business Ethics
2002 : NOV-DEC, VOL. 41:1/2, p. 99-119 |
| Index terms: | CONSUMER BEHAVIOUR ETHICS DECISION MAKING DEVELOPMENT |
| Language: | eng |
| Abstract: | In light of the growing interest in "ethically questionable" consumer behavior, this study explores possible explanations of the occurrence of such behaviour, and subsequently develops a theoretical framework. The study is based upon data collected from 72 U.K. consumers, acquired from a projective approach with scenarios. Taking the theory of planned behavior (TPB) as an initial analytical framework, attitude, social influence, opportunity (as perceived behavioral control in TPB) and perceived unfairness are identified as the antecedents of ethically questionable behavior (EQB). Social influence is extended to include a broader range of external influences from subjective norm in TPB. Opportunity is considered to represent an aspect of perceived behavioral control as available resource to engage in EQB. |
« previous | next »
SCIMA