search query: @author Vázquez, R. / total: 5
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| Author: | Vazquez, R. Alvarez, L. I. Santas, M. L. |
| Title: | Market orientation and social services in private non- profit organisations |
| Journal: | European Journal of Marketing
2002 : VOL. 36:9-10, p. 1022-1046 |
| Index terms: | MARKET ORIENTATION NON-PROFIT ORGANIZATIONS SOCIAL SERVICES |
| Language: | eng |
| Abstract: | Very little attention has been devoted so far to the study of the market orientation concept in private non-profit organisations. However, there is a general agreement concerning the positive effects that this concept's adoption has on the non-profit services implementation as well as on these organisations' long-term success. Thus this paper aims at obtaining further empirical evidence on this field of research using a private foundations sample. Nevertheless, it is considered that the distinctive and specific nature of private non-profit organisations' activities deserves the development of a special instrument to evaluate their degree of market orientation. In this sense, one of this study's main contributions is the development of a market orientation measurement scale. |
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