search query: @author Larimo, J. / total: 5
reference: 2 / 5
| Author: | Larimo, J. Nieminen, J. Springer, R. |
| Title: | Competitiveness and marketing strategies of foreign companies in Eastern Europe: empirical evidence from Finnish and Austrian companies |
| Journal: | Journal for East European Management Studies (JEEMS)
2002 : VOL. 7:4, p. 348-372 |
| Index terms: | Competitiveness Marketing strategy Transition economies Austria Eastern Europe Finland |
| Language: | eng |
| Abstract: | Two major areas relevant for marketing in Central and Eastern Europe (CEE) are being discussed in this article: the competitive situation in the transition countries and the basic competitive marketing tools for penerating these markets. Findings of a survey including 139 Finnish and 97 Austrian companies active in CEE are reported. The study confirms that competition in CEE is intensifying but still weaker than in Western markets. |
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