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Author:Lee, J.
Graefe, A. R.
Burns, R. C.
Title:Service quality, satisfaction, and behavioral intention among forest visitors
Journal:Journal of Travel & Tourism Marketing
2004 : VOL. 17:1, p. 73-82
Index terms:Tourist industry
Service quality
Consumer satisfaction
Freeterms:Structural equation model
Nature-based tourism
Language:eng
Abstract:This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews. The results of the study provide important theoretical implications to the nature-based tourism managers.
SCIMA record nr: 255593
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