search query: @author Galetovic, A. / total: 5
reference: 2 / 5
| Author: | Anand, B. Galetovic, A. |
| Title: | How market smarts can protect property rights |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p 72-79 |
| Index terms: | Management Marketing strategy Planning Competitive advantage Core competence Intellectual capital Intellectual property law Success |
| Freeterms: | Business intelligence |
| Language: | eng |
| Abstract: | The law is often not the best defense against theft of intellectual property. Far more effective in such cases are market-based strategies that keep pirates in port. |
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