search query: @freeterm customer retention / total: 5
reference: 4 / 5
| Author: | Jiang, P. Rosenbloom, B. |
| Title: | Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time |
| Journal: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 150-174 |
| Index terms: | Consumer behaviour Consumer satisfaction Internet Perception Prices |
| Freeterms: | Customer retention |
| Language: | eng |
| Abstract: | The paper examines the role of price perception, service attribute-level performence and satisfaction that ulfolds over time, and their effects on customer retention. The findings indicate that after-delivery satisfaction has much stronger influence on both overall customer satisfaction and intention to return than at-checkout satisfaction. |
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