search query: @indexterm Opinion leadership / total: 5
reference: 3 / 5
| Author: | Bristowe, L. Tinson, J. Nancarrow, C. |
| Title: | How to target movers and shakers |
| Journal: | Admap
2005 : VOL. 40:5, p. 40-42 |
| Index terms: | Consumer behaviour Opinion leadership Television advertising |
| Language: | eng |
| Abstract: | The article studies the opinion shapers and how marketers could target them. The study examined TV habits with the focus of media habits of early adopters and opinion leaders. |
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