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| Author: | Collinson, S. Houlden, J. |
| Title: | Decision-making and market orientation in the internationalization process of small and medium-sized enterprises |
| Journal: | Management International Review
2005 : VOL. 45:4, p. 413-436 |
| Index terms: | decision making internationalization market orientation small and medium-sized enterprises (smes) |
| Language: | eng |
| Abstract: | This paper discusses mental maps, which are used to represent the risk-perceptions and foreign market orientations of decision-makers within a sample of dynamic small firms in the UK. It is shown that international experience and network relationships strongly influence managerial cognition and thereby internationalization decision-making. The learning process seems to be unstructured and opportunistic. |
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