search query: @author Zemsky, P. / total: 5
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| Author: | Adner, R. Zemsky, P. |
| Title: | A demand-based perspective on sustainable competitive advantage |
| Journal: | Strategic Management Journal
2006 : MAR, VOL.. 27:3, p. 215-239 |
| Index terms: | strategic planning management competitive advantage technological change consumers supply and demand models |
| Language: | eng |
| Abstract: | This study develops an approach for analyzing the sustainability of competitive advantage emphasizing demand-side factors. The added-value approach is extended to business strategy by introducing how firms create value for consumers. Through this it is possible to characterize how consumer heterogeneity (here as: hetg-y.) and marginal utility on the demand side interact with resource hetg-y. and improving technologies on the supply side. Using this approach, a variety of questions are addressed, incl. whether technology substitutions will be permanent or transitory etc. |
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