search query: @author Kaiser, U. / total: 5
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| Author: | Kaiser, U. |
| Title: | A microeconometric note on product innovation and product innovation advertising |
| Journal: | Economics of innovation and new technology
2005 : OCT, VOL. 14:7, p. 573-582 |
| Index terms: | products innovation advertising service companies Germany models |
| Language: | eng |
| Abstract: | This paper aims at explaining why more than 1/2 of the German service sector firms introducing a product innovation (hereafter as: prod-inn.) do not advertise (here as: adv.) their new or markedly improved product. One part of the explanation (as: exp.) is that they do not need to adv. due to their close relatedness with their customers. Another part of the exp. is that prod-inn. and prod-inn. adv. are strategic substitutes. |
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