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Author:Heinen, K.C.
Hoffjan, A.
Title:Zur strategischen Relevanz wettbewerberbezogener Kosteninformationen
Journal:Betriebswirtschaft
2004 : MAR/APR, VOL. 64:2, p. 211-227
Index terms:accounting
strategy
control
costs
information
Freeterms:competitor accounting
Language:ger
Abstract:This study deals with the effectiveness for a central instrument of competitor accounting, and the assessment of the competitor's cost in a laboratory experiment. It is found that cost leaders who are informed about their cost lead put their strategic decisions into practice much more resolutely, employing a much more expansive production quantity policy and a more aggressive pricing policy. By more resolute pursuit of the strategies, knowledge of the competitive strengths on cost level finally leads to better company performance (original in German).
SCIMA record nr: 263111
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