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| Author: | Singh, V. Point, S. |
| Title: | (Re)presentations of gender and ethnicity in diversity statements on European company websites |
| Journal: | Journal of Business Ethics
2006 : NOV, VOL. 68:4, p. |
| Index terms: | diversity ethnic groups gender internet |
| Language: | eng |
| Abstract: | This article explores how specific notions of gender and ethnicity are integrated into diversity discourses presented on 241 top European company websites. The authors suggest that diversity statement discourses are significant as they play a key role in socially constructing how diversity should be regarded in the company by minority and majority groups, as well as indicating corporate values to external stakeholders. Evidence is found of use of discursive tools such as problematisation, rationalisation, fixation, reframing and naturalisation of the notions of gender and ethnic diversity, reinforced by symbols, such as statistics, photographs, memebership badges and awards. It is shown that diversity statements sometimes appear to reinforce existing business stereotypes of women and people from ethnic minorities, and in a few discourses, create new ones, particularly evident in photographs illustrating the diversity web pages. |
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