search query: @author Valor, C. / total: 5
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| Author: | Garcia de Madariaga, J. Valor, C. |
| Title: | Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspective |
| Journal: | Journal of Business Ethics
2007 : APR, VOL 71:4, p. 425-439 |
| Index terms: | ethics market orientation stakeholders |
| Language: | eng |
| Abstract: | This paper discusses managerial aspects of the relationship with stakeholders, in a case when transfer of knowlege is being made from relationship marketing and market orientation perspectives. The study uses a sample of Spanish companies representing 34% of listed companies with the listed market capitalization. The key findings of this study are that most of the particpant companies have a reactive position vis-รก-vis stakeholders management systems. |
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