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| Author: | Kim, D-Y. Lehto, X. Y. Morrison, A. M. |
| Title: | Gender differences in online travel information search: implications for marketing communications on the Internet |
| Journal: | Tourism Management
2007 : VOL. 28:2, p.423-433 |
| Index terms: | information retrieval travel gender internet |
| Freeterms: | destination website |
| Language: | eng |
| Abstract: | The purpose of this study is to examine gender differences within the context of online travel Website functionality and content preferences, as well as search behaviour. The data used for this study were obtained from the Internet Tourism & Travel 2001 Study conducted for the Canadian Tourism Commission (CTC). There was a usable sample of 1334 qualified respondents in this study. The results indicated that there were substantial gender differences both in terms of attitudes to information channels and travel Website functionality preferences. |
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