search query: @author Friedman, L. W. / total: 5
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| Author: | Friedman, H. H. Lopez-Pumajero, T. Friedman, L. W. |
| Title: | Frontiers in multicultural marketing: the disabilities market |
| Journal: | Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 25-40 |
| Index terms: | advertising disablement product development |
| Language: | eng |
| Abstract: | This article discusses the importance of the worldwide disabled market as a potential marketing opportunities. The authors argue that it is crucial for corporations to make their products disabled-friendly and run advertisement taht show the disabled using products, and create new products for this growing market. |
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