search query: @author Spiro, R. L. / total: 5
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Author: | Spiro, R. L. |
Title: | Persuasion in family decision-making. |
Journal: | Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 393-402 |
Index terms: | FAMILIES DECISION MAKING PURCHASING CONSUMER DURABLES |
Language: | eng |
Abstract: |
SCIMA