search query: @author Deutsch, Y. / total: 5
reference: 2 / 5
| Author: | Bouquet, C. Deutsch, Y. |
| Title: | The impact of corporate social performance on a firm's multinationality |
| Journal: | Journal of Business Ethics
2008 : JUL II, VOL. 80:4, p. 755-769 |
| Index terms: | international business multinational companies social responsibility |
| Language: | eng |
| Abstract: | Using panel data of 4,244 company years, the study examines whether and how corporate social performance (CSP) affects a companys capacity to achieve profitable sales in foreign markets. Based on extension of instrumental stakeholder theory into the international arena, a U-shaped relationship between CSP and multinationality was hypothesized. Findings supported the contention that multinational enterprises (MNEs) need to be substantially committed to social performance objectives if they are to recoup the cost of their CSP investments, and improve their capacity to compete in foreign markets. MNEs engaged in intermediate levels of CSP achieve lower levels of multinationality than firms operating at either anchor of the social performance continuum. In addition, this study demonstrates that CSP moderates a well-established relationship in international business literature the relationship between R&D investment and a firms multinationality. |
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