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| Author: | Stokes, R. |
| Title: | Tourism strategy making: Insights to the events tourism domain |
| Journal: | Tourism Management
2008 : APR, VOL. 29:2, p. 252-262 |
| Index terms: | strategy tourism stakeholders |
| Freeterms: | events tourism |
| Language: | eng |
| Abstract: | This research examines the strategy concept in tourism. It also explores how different schools of strategy are applied in events tourism. In addition the research investigates the stakeholder orientations of strategy makers in the domain. A two-step qualitative methodology involving convergent interviews and multiple case research across six Australian states was adopted. The results indicate that events tourism strategies of public sector events agencies are mostly reactive or proactive relative to emerging events. The results also reveal that among three strategy-making frameworks that reflected different stakeholder orientations, a corporate, market-led framework with limited stakeholder engagement was more prevalent than the community, destination-led or synergistic frameworks for strategy making. |
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