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| Author: | Roscoe, P. Howorth, C. |
| Title: | Identification through technical analysis: A study of charting and UK non-professional investors |
| Journal: | Accounting, Organizations and Society
2009 : FEB, VOL. 34:2 p.206-221 |
| Index terms: | charts investors decision making financial markets |
| Language: | eng |
| Abstract: | This paper examines chartists' decision-making techniques and derives a taxonomy of charting strategies based on investors' market ontologies and calculative strategies. This differentiates between trend-seekers and pattern-seekers, and trading as a system or an art. It is argued that interpretative activity plays a more important role than previously thought and suggested that charting's main appeal for users lies in its power as a heuristic device regardless of its effectiveness at generating returns. |
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