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Author: | Jobber, D. Sanderson, S. |
Title: | The effects of a prior letter and coloured questionnaire paper on mail survey response rates. |
Journal: | Journal of the Market Research Society
1983 : OCT, VOL. 25:4, p. 339-349 |
Index terms: | RESPONSE RATE MAIL SURVEYS QUESTIONNAIRES INDUSTRIAL MARKET RESEARCH |
Language: | eng |
Abstract: |
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