search query: @author Menasco, M. B. / total: 5
reference: 2 / 5
| Author: | Curry, D. J. Menasco, M. B. |
| Title: | On the separability of weights and brand values : Issues ans empirical results. |
| Journal: | Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 83-95 |
| Index terms: | BRAND CHOICE MOTIVATION RESEARCH MULTIPLE CRITERIA DECISION MAKING CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA