search query: @indexterm AUTOMATIC INTERACTION DETECTOR / total: 5
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| Author: | Hamerle, A. Kemeny, P. |
| Title: | Marktsegmentierung : Kategoriale Regression vs. Kontrastgruppenanalyse (Automatic Interaction Detector). |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : NOV, VOL. 5:4, p. 253-261 |
| Index terms: | AUTOMATIC INTERACTION DETECTOR MARKET SEGMENTATION REGRESSION ANALYSIS |
| Language: | ger |
| Abstract: |
SCIMA