search query: @indexterm AUTOMATIC INTERACTION DETECTOR / total: 5
reference: 2 / 5
Author: | Hamerle, A. Kemeny, P. |
Title: | Marktsegmentierung : Kategoriale Regression vs. Kontrastgruppenanalyse (Automatic Interaction Detector). |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : NOV, VOL. 5:4, p. 253-261 |
Index terms: | AUTOMATIC INTERACTION DETECTOR MARKET SEGMENTATION REGRESSION ANALYSIS |
Language: | ger |
Abstract: |
SCIMA