search query: @author Fern, E. F. / total: 5
reference: 4 / 5
| Author: | Fern, E. F. Brown, J. R. |
| Title: | The industrial consumer marketing dichotomy : a case of insufficient justification. |
| Journal: | Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 68-77 |
| Index terms: | INDUSTRIAL MARKETING CONSUMERS MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA