search query: @author Heany, D. F. / total: 5
reference: 3 / 5
Author: | Heany, D. F. Vinson, W. D. |
Title: | A fresh look at new product development. |
Journal: | Journal of Business Strategy
1984 : FALL, VOL. 5:2, p. 22-26, 28-31 |
Index terms: | NEW PRODUCTS DEVELOPMENT EFFECTIVENESS |
Language: | eng |
Abstract: |
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