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| Author: | Michalowska, A. Pinet, B. |
| Title: | La politique de communication du secteur bancaire. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 111-122 |
| Index terms: | BANK MARKETING COMMUNICATION ADVERTISING FRANCE |
| Language: | fre |
| Abstract: |
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