search query: @author Rosenberg, L. J. / total: 5
reference: 3 / 5
Author: | Rosenberg, L. J. West, J. H. van |
Title: | The collaborative approach to marketing. |
Journal: | Business Horizons
1984 : NOV/DEC, VOL. 27:6, p. 29-35 |
Index terms: | MARKETING COMPETITION STRATEGY |
Language: | eng |
Abstract: |
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