search query: @author MacMillan, I. / total: 5
reference: 4 / 5
| Author: | MacMillan, I. McCaffery, M. L. Van Wijk, G. |
| Title: | Competitors' responses to easily imitated new products - exploring commercial banking product introductions. |
| Journal: | Strategic Management Journal
1985 : JAN-MAR, VOL. 6:1, p. 75-86 |
| Index terms: | NEW PRODUCTS COMMERCIAL BANKS COMPETITION CORPORATE STRATEGY DECISION MAKING |
| Language: | eng |
| Abstract: |
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