search query: @author Zaichkowsky, J. L. / total: 5
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| Author: | Zaichkowsky, J. L. |
| Title: | Measuring the involvement construct. |
| Journal: | Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352 |
| Index terms: | CONSUMER BEHAVIOUR PREDICTION THEORY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
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