search query: @author Cunningham, M. T. / total: 5
reference: 2 / 5
Author: | Campbell, N. C. G. Cunningham, M. T. |
Title: | Managing customer relationships. The challenge of deploying scarce managerial resources. |
Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 255-262 |
Index terms: | CUSTOMERS RESOURCE ALLOCATION CONSUMER SATISFACTION |
Language: | eng |
Abstract: |
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