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| Author: | Negro, Y. |
| Title: | Nouveaux produits : le check-list de l'entrepreneur = New-products : the check-list of entrepreneur. |
| Journal: | Revue Francaise de Gestion
1986 : SEP-OCT, 59, p. 105-116 |
| Index terms: | NEW PRODUCTS POSITIONING COMPETITION CASE STUDIES |
| Language: | fre |
| Abstract: |
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