search query: @author Meldrum, M. / total: 5
reference: 3 / 5
| Author: | Srikanthan, S. Ward, K. Meldrum, M. |
| Title: | Segment profitability : a positive contribution. |
| Journal: | Management Accounting (London)
1987 : APR, VOL. 65:4, p. 27-30 |
| Index terms: | MARKETING PROFITABILITY ACCOUNTING MARKETING SEGMENTATION |
| Language: | eng |
| Abstract: | The authors continue their serial story on accounting for marketing by looking at segment analysis - the splitting of markets into different segments based on customer and/or product characteristics. |
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