search query: @author Phillips, H. / total: 5
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| Author: | Phillips, H. |
| Title: | Corporate logo research: a case study. !Jeyes UK Ltd. |
| Journal: | Journal of the Market Research Society
1978 : OCT, VOL. 20:4, p. 219-227 |
| Index terms: | ADVERTISING RESEARCH CASE STUDIES CONSUMER BEHAVIOUR CORPORATE IMAGE MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
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