search query: @author Dolan, R. J. / total: 5
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| Author: | Yoo, P. H. Dolan, R. J. Rangan, V. K. |
| Title: | Dynamic Pricing strategy for new consumer durables. |
| Journal: | Zeitschrift für Betriebswirtschaft
1987 : OCT, VOL. 57:10, p. 1024-1043 |
| Index terms: | PRICE THEORY CONSUMER DURABLES CONSUMER BEHAVIOUR HEURISTIC METHODS OPTIMIZATION |
| Language: | eng |
| Abstract: | It is tested whether consumers do develop and act on price expectations for a number of consumer durables. Given evidence of the development and impact of price expectations, a heuristic optimization model is given, that can help managers develop pricing recommendation for the cases when price expectations are important. The model also allows researchers and managers to investigate the impact of price expectations. Based on the model results specific pricing guidelines are suggested for managers confronted with situations where they believe expectation formation is inevitable. |
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