search query: @author Puto, C. P. / total: 5
reference: 3 / 5
| Author: | Puto, C. P. |
| Title: | The framing of buying decisions memory factors in advertising. |
| Journal: | Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 301-315 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR DECISION THEORY DECISION ANALYSIS BUYING BEHAVIOUR |
| Language: | eng |
| Abstract: | An analysis that posits and empirically reviews a conceptual framework of the reference point formation process for buying decisions, covering behavioural decision theory that suggests the use of reference points as the basis for judging/comparing the value of decision alternatives, how decision reference points are formed, the way basic concepts in the framework are supported and the resulting reference points influence choice in a manner consistent with prospect theory. |
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