search query: @author Rothschild, M. L. / total: 5
reference: 2 / 5
| Author: | Singh, S. N. Rothschild, M. L. Churchill, G. A. |
| Title: | Recognition versus recall as measures of television commercial forgetting. |
| Journal: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80 |
| Index terms: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA