search query: @author Stopford, J. M. / total: 5
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| Author: | Baden-Fuller, C. Stopford, J. M. |
| Title: | Why global manufacturing? |
| Journal: | Multinational Business
1988 : SPRING, 1, p. 15-25 |
| Index terms: | DOMESTIC APPLIANCES INDUSTRY EUROPE MARKET RESEARCH CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | A review that examines the record of the major domestic appliance industry of "white goods" in Europe, intra-industry trade, the competitive structure, market and consumer preferences, costs, barriers to entry, whether global producers are more profitable than nationally focused companies and the implications of non-tariff barriers to trade. Four Tables present data on appliance producers and the washing machine market. |
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