search query: @author MacMillan, I. / total: 5
reference: 3 / 5
Author: | Weigelt, K. MacMillan, I. |
Title: | An interactive strategic analysis framework. |
Journal: | Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 27-40 |
Index terms: | STRATEGIC PLANNING MARKETING MODELS BUSINESS ENVIRONMENT |
Language: | eng |
Abstract: |
SCIMA