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| Author: | Wiedmann, K.-P. Jugel, S. |
| Title: | Corporate-Identity-Strategie. Anforderungen an die Entwicklung und Implementierung. |
| Journal: | Unternehmung
1987 : JUN, VOL. 41:3, p. 186-204 |
| Index terms: | CORPORATE IMAGE CORPORATE CULTURE CORPORATE STRATEGY |
| Language: | ger |
| Abstract: |
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