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| Author: | Bahrami, H. Evans, S. |
| Title: | Strategy making in high-technology firms: the empiricist mode. |
| Journal: | California Management Review
1988 : WINTER, VOL. 31:2, p. 107-128 |
| Index terms: | CORPORATE STRATEGY COMPUTER INDUSTRY |
| Language: | eng |
| Abstract: | High-technology firms operate in uncertain and volatile settings in which technologies, competitive boundaries, and market conditions transform continuously. Based on a longitudinal study of high-tech companies in Silicon Valley, an "empiricist" mode of strategy making is proposed for these companies. This mode involves: experimentation and action to create options and develop new competences; escalation of viable alternatives; and integration of new initiatives into the strategic context. Selected strategic moves of two medium-sized high-tech firms are described. A three-stage framework is proposed as a basis for explaining their strategy-making process. The main features of the empiricist mode are listed and discussed. |
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