search query: @author Goldberg, M. E. / total: 5
reference: 2 / 5
| Author: | Brucks, M. Armstrong, G. M. Goldberg, M. E. |
| Title: | Children's use of cognitive defenses against television advertising : a cognitive response approach. |
| Journal: | Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482 |
| Index terms: | CONSUMER ATTITUDES TELEVISION ADVERTISING CHILDREN |
| Language: | eng |
| Abstract: |
SCIMA