search query: @author Vernette, E. / total: 5
reference: 4 / 5
« previous | next »
Author:Vernette, E.
Title:La segmentation par avantages recherches, outil de strategie marketing.
Journal:Revue Francaise de Gestion
1989 : MAR-MAY, 73, p. 15-22
Index terms:MARKET SEGMENTATION
MARKETING STRATEGY
Language:fre
Abstract:Benefit orientation is one of the most commonly used criteria in market segmentation. By emphasizing its usefulness is drawing up a marketing plan, this method of segmentation is analysed from a strategic viewpoint. The combination of benefit orientation and predicted utilization of the product allows to determine the potential customers' segment of similar demand. Suggesting a reasonable and effective approach to market, the criterion of benefit orientation encourages the allocation of a product. There are a lot of commercial applications of segmentation by benefit orientation: they concern the field of consumer goods, industrial goods as well as services.
SCIMA record nr: 67116
add to basket
« previous | next »
SCIMA