search query: @author Ellis, K. / total: 5
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| Author: | Uncles, M. D. Ellis, K. |
| Title: | The buying of own labels. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:3, p. 57-70 |
| Index terms: | OWN-LABEL GOODS CONSUMER BEHAVIOUR BRAND LOYALTY |
| Language: | eng |
| Abstract: |
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