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Author:Doyle, P.
Saunders, J.
Wright, L.
Title:A comparative study of British, U. S. and Japanese marketing strategies in the British market.
Journal:International Journal of Research in Marketing
1989 : VOL. 5:3, p. 171-184
Index terms:MARKETING STRATEGY
UNITED KINGDOM
Language:eng
Abstract:
SCIMA record nr: 68001
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