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Author: | Doyle, P. Saunders, J. Wright, L. |
Title: | A comparative study of British, U. S. and Japanese marketing strategies in the British market. |
Journal: | International Journal of Research in Marketing
1989 : VOL. 5:3, p. 171-184 |
Index terms: | MARKETING STRATEGY UNITED KINGDOM |
Language: | eng |
Abstract: |
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