search query: @author Rosenberg, R. D. / total: 5
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| Author: | Rosenberg, R. D. |
| Title: | Integrating strategy, industrial product innovation and marketing research. |
| Journal: | International Journal of Research in Marketing
1989 : VOL. 5:3, p. 199-211 |
| Index terms: | MARKETING RESEARCH INDUSTRIAL MARKETING NEW PRODUCTS INNOVATION STRATEGIC PLANNING |
| Language: | eng |
| Abstract: |
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