search query: @author Starr, L. / total: 5
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| Author: | Starr, L. |
| Title: | "Celanizing" the quality program |
| Journal: | Research Management
1987 : NOV-DEC, VOL. 30:6, p.31-35 |
| Index terms: | QUALITY R&D STRATEGIC PLANNING WORKING CONDITIONS |
| Language: | eng |
| Abstract: | The quality program at Celanese Research Company has its roots within the Fibers Marketing Company, which was exposed to the Crosby program in the early 1980s. In implementing Crosby's 14-step program Celanese found itself implementing a cultural change throughout the corporation. A number of major problems were identified. 10 concepts are analyzed regarding work environment, employee involvement, products, processes, systems, and quality reputation. Implications for R and D are summarized, starting with the general quality management goals in strategy development. A list of Crosby's 14 steps is supplemented. |
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