search query: @author Graves, R. J. / total: 5
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| Author: | Haffner, E. W. Graves, R. J. |
| Title: | Managing new product time to market using time-cost trade-off methods |
| Journal: | Omega
1988 : VOL. 16:2, p.117-124 |
| Index terms: | NEW PRODUCTS COSTS |
| Language: | eng |
| Abstract: | In the dynamic product environment of high tech industries, the timing of the introduction of new products into the marketplace is critical to success. A late product does not have as great a return on investment if it enters a saturated market, contains outdated technology or incurs increased costs. To maintain the planned entry, network techniques such as time-cost trade-off may be used. This method, however, does not include costs of late entry. The key feature of the method presented here is the use of marketplace penalty costs combined with the time-cost trade-off analysis, where penalty costs are derived from the product life cycle environment. |
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